In the fast-paced environment of a political campaign, it is important that directors and strategists have always have access to up-to-date information and data. Because some campaigns use multiple databases to process and house that information, exporting and uploading records between systems consumes staff time and can leave decision makers waiting or using out-of-date information.

One key feature that we provide on NGP is automatic matching to individuals’ Facebook and Twitter profiles based on their email address. This week, we’re excited to announce that we’ve added another key social network to our social matching feature: LinkedIn.