Washington, D.C. — NGP VAN, creator of the nationwide VAN product that serves as the organizing infrastructure for Democrats and progressives, was honored Friday evening for their ongoing work providing innovative campaign technology. The prestigious Reed Awards, presented by Campaigns and Elections Magazine, recognize the latest techniques and talent in the business. NGP VAN was honored with the Most Innovative Product of the Year award and the Best Use of Social Networking Technology award (for the Elizabeth Warren for Senate campaign's use of Social Organizing).
“We’re thrilled to be recognized for our innovations in bringing together the best organizing technology with state-of-the-art social integration,” said Stu Trevelyan, NGP VAN’s CEO. “VAN’s social module, Social Organizing, couples the power of social networks like Facebook with the power of the voter file to unleash supporters’ social capital in targeted ways. The organizing features formerly reserved for presidential campaigns and the largest organizations are now available to organizations and candidates of all sizes.”
“We couldn’t have done this without the support of our Democratic and progressive clients across the nation,” explained John Brougher, Vice President of Marketing for NGP VAN. “Elizabeth Warren’s campaign for the U.S. Senate broke new ground in using social media for her campaign’s field and fundraising efforts, and this award is a well-deserved win for her campaign.”
Social Organizing is the latest addition to NGP VAN’s suite of integrated campaign technology. It allows a client’s supporters to log into the interface and match their Facebook friends to the voter file. Once this “social mapping” process is completed, the supporter is asked to take targeted actions like calling or emailing their friends and targeted voters, applying social pressure to get to the polls and vote the right way. Users of Social Organizing are encouraged to take greater activity through game dynamics like points, achievement badges, and supporter leaderboards. Social Organizing enhances the voter file for the rest of the campaign’s field and voter contact work by adding valuable relationship codes. Since all contacts are automatically logged in the VAN, field staff can easily integrate the use of Social Organizing with the rest of their field efforts.
About NGP VAN:
NGP VAN (www.ngpvan.com) is the leading technology provider to Democratic and progressive campaigns and organizations, offering clients an integrated platform of the best fundraising, field, and new media products. NGP VAN counts thousands of Democratic campaigns and progressive organizations amongst its clients, including President Obama’s re-election, all the national Democratic committees, thousands of Democratic campaigns including every winning Democratic U.S. Senate candidate, most of the U.S. House winning candidates, and hundreds of labor unions, progressive and non-partisan PACs, and other organizations.
NGP VAN is proud to serve as the technology backbone that powers the Democratic ground game to victory. Politico recently said NGP VAN’s Democratic Party branded version of the VAN (commonly known in Democratic circles as VoteBuilder) is a “powerful weapon that the GOP simply won’t match in the near term.” Over the course of the 2012 election cycle, NGP VAN’s products saw enormous activity:
- VAN, the field product, powered over 260 million phone calls and 92 million door knocks.
- NGP, the fundraising product, helped Democratic clients raise over $2 billion dollars the two-year election cycle — the vast majority of money raised by Democrats.
- NGP VAN Digital products (which are recommended by the DCCC, DLCC, and EMILY’s List) sent hundreds of millions of emails, helping clients raise hundreds of millions of dollars online, from millions of supporters.