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Renee Estrada

Renee Estrada is an Email Strategist at NGP VAN.
    • Organizing

    • miniVAN

    Team Canvassing on MiniVAN: GOTV with your Friends

    September 19, 2018

    Canvassing is the foundation of a strong ground game.  

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    • Product

    • Email

    Five Signs You Should Double Opt-In Your Emails

    September 12, 2018

    Building out an email list is a science; each factor from your subject line to the length of your email body, to the timing of your send can contribute to your list growth. But even a perfectly crafted email can underperform on a list that is not vetted for the authenticity, deliverability, and engagement of its email audience.

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    • Fundraising

    • NGP

    • Direct Mail

    • how to

    • digital fundraising

    • campaigns

    GUIDE: The Basics of Fundraising for a Political Campaign

    September 10, 2018

    Running for office is an increasingly expensive proposition, even for local elections. You may have a strong, charismatic candidate, but without a fundraising operation, you have no campaign. Although the prospect of raising such large amounts of money in a relatively short time span may seem intimidating, with a well thought-out strategy and plan, fundraising can be a both successful and enjoyable part of any campaign.

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    • Organizing

    • GOTV

    6 Essential GOTV Tips to Help You Win in November

    September 4, 2018

    GOTV stands for Get Out the Vote and encompasses a campaign’s mobilization efforts leading up to an election. Rather than continuing the persuasion efforts that have been ongoing from the minute the candidate announced their candidacy, GOTV only targets voters who support your campaign. Basically, GOTV is the process of turning abstract support into real, tangible votes.

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    • VAN

    How to Enable Two-Factor Authentication

    September 4, 2018

    We support 2FA (two-factor authentication), a simple security measure for your account. Enabling it is quick and we encourage you to take a moment to do so in order to best protect your account. Here's how to turn it on.  

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    • Fundraising

    How to Make Sure Your Political Fundraising Event Doesn’t Flop

    August 24, 2018

    Political fundraising events are an essential part of any campaign, big or small. Not only do they allow you to land big donors in person, they also let you get up close and personal with important members of your community, enabling you to grow your base along with your dollars.

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    • Digital

    • how to

    • campaigns

    [Guide] Creating Video for Political Campaigns

    August 24, 2018

    Whether you’re running for office or building a movement, video is an indispensable storytelling tool.

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    • Organizing

    • Phones

    • live call tool

    • predictive dialer

    • VAN

    • phone banking

    These 4 Phone Tools Can Propel Your Campaign Forward

    August 23, 2018

    If your candidate could meet every voter in person, there’s no doubt that you’d be able to get your message out on your terms. But since time is working against you, your next best bet is reaching voters over the phone. A robust phone program is an essential component of your broader organizing infrastructure. 

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  • NGP VAN + EveryAction Receives Growth Investment from Insight Venture Partners to Do More Good

    August 21, 2018

    I have great news to share. You may know that 2018 has already been a landmark year for NGP VAN & EveryAction, our team, and our clients.

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    • Organizing

    • VAN

    • GOTV

    GUIDE: Field Organizing that Wins Campaigns

    August 17, 2018

      What is Field Organizing? Field organizing is the process of directly contacting voters in order to educate and mobilize them toward your campaign’s goals. Sometimes called “grassroots organizing” or simply “voter contact,” the main goal of field organizing is to identify supporters and turn them out to vote.

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    • Design

    • Product

    Introducing Navigational Keyboard Shortcuts

    July 17, 2018

    Get around faster with Keyboard Shortcuts, an easy way to navigate our most used pages.

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    • Digital

    • Fundraising

    • NGP

    • Product

    New in NGP 8: ActBlue Contribution Integration

    March 6, 2018

    In the fast-paced environment of a political campaign, it is important that directors and strategists have always have access to up-to-date information and data. Because some campaigns use multiple databases to process and house that information, exporting and uploading records between systems consumes staff time and can leave decision makers waiting or using out-of-date information.

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    • engineering

    The Correct Way to Write Software

    February 15, 2018

    I've spent over 15 years in the software industry, much of it in management, and there are certain conversations that I have either witnessed or participated in repeatedly over the course of my career. Not surprisingly, many of them are related to the concept of the proper way to build software.

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    • Organizing

    • VAN

    Organizing Still Matters: What We Saw in Virginia in 2017

    November 9, 2017

    If there was ever any question, Tuesday’s stunning results in Virginia validated the important roles that both technology and grassroots organizing play in winning elections. Democrats routed their Republican opponents up and down the ballot, propelled by historic levels of voter engagement.

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    • Organizing

    • Design

    Visualize Your Campaign's Data in a Whole New Way

    October 19, 2017

    Campaigns are fast moving and deal with a ton of data - whether its coming from their field, digital, or fundraising teams. Organizers and staff need a quick way to analyze their data and see if their campaign is on track. 

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    • Design

    • Research

    • Product

    How We Incorporate User Feedback into Our Products

    October 5, 2017

    We care about what you think and are constantly working to improve our products. We’ve put together a suite of tools and frameworks to help us better incorporate user feedback into our everyday product decisions so that we can create a better product experience for you. 

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    • Design

    • Product

    • ProgressUI

    We're Refreshing Our Look

    September 28, 2017

    We’re excited to announce the first in a series of updates that refresh the look and feel of our products. We’ve been hard at work improving our internal product development processes and building out a new version of ProgressUI, our internal user experience framework. We're rolling out a refresh that focuses on fonts, colors, and other minor changes that we believe will make our products easier to use. Here's what changed:

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    • Design

    • Product

    • ProgressUI

    We're Improving Our Process to Improve Our Products

    September 21, 2017

    A few years ago, we recognized that we could do better when it came to the user experience of our products. We formed a design team, hiring user researchers, product designers, and front-end engineers. We got to work improving processes and building a suite of tools to help us work efficiently and effectively. We established product design principles, design guidelines, and built an all-new design system we call ProgressUI. Working with product leadership, we changed the product development process to incorporate design and user feedback early and often. These changes have helped us push the design and experience of our product forward and we’ve learned a lot.

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    • hackathon

    Dreaming Big at NGP VAN's 5th Annual Company-Wide Hackathon

    August 29, 2017

    Earlier this month, we concluded our fifth Hackathon, and we're excited to announce the results!

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  • Planning Your Trip Well

    August 22, 2017

    Last year, we completed a massive project, Action Platform, which our CTO, John Lee, describes here. Needless to say, we consider this project to be a huge success. One reason for that is alluded to in John's third Lesson from his post: "Plan Your Trip Well". He discusses the importance of milestones, which are really a component of a more important process: Estimation. Estimating large software development projects is hard, but necessary. 

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  • Powerful, Targeted Facebook Ad Integration Now Available to Campaigns

    June 15, 2017

    Political campaigns are increasingly finding new ways to engage supporters on Facebook, and one key way is through the use of targeted advertising through Facebook Ads Manager. Especially for down-ballot candidates, Facebook Ads are a precise, cost-effective way to raise more money, sign up more supporters, and communicate a message to a specific audience.

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    • Action Platform

    Rebuilding the Rocket Ship In-Flight

    June 13, 2017

    At NGP VAN, our vision is to enable sophisticated multi-channel campaigns and unify interactions across fundraising, organizing, and communications objectives.

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    • Digital

    Rank Your Supporters & Measure Their Involvement with Engagement Points

    May 23, 2017

    When it comes to a campaign's supporter engagement and fundraising, not all supporters are created equal. Campaigns often have numerous different types of people who support their candidate: passive social media followers, small-dollar donors, part-time volunteers, super-volunteers, and mega-donors, just to name a few.

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    • Digital

    New Facebook Events Integration Pulls Attendee Data Directly Into Your Database

    May 11, 2017

    NOTE: This feature is currently unavailable due to changes made by Facebook in early 2018. Stay tuned for updates! Facebook is one of the most important digital organizing tools of our time. Every day, nonprofits and other organizations use Facebook's events platform to build crowds and recruit attendees to actions, protests, fundraisers, parties, and other types of events. 

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  • Leverage Your Supporters' Influence and Follow Engagement with Social Share Tracking

    May 11, 2017

    Organizations have enormous untapped potential in the form of their supporters’ social networks and influence. To tap into this, you need know who shares your content, but more importantly, you want to know who is succeeding at referring new people – and donations - to your organization

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    • hackathon

    What We Worked on at Debug Politics 2017

    May 2, 2017

    We're seeing a revolution in progressive technology. Everywhere we look, coders are taking to their keyboards in order to build apps and tools to help the resistance. It's one of the most hopeful signs we've seen since the 2016 elections - and we are excited to pitch in and help! NGP VAN's tools are a great way to turbo-charge the progressive hacking community.

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  • A Day Without the Women of NGP VAN

    March 8, 2017

    The women of NGP VAN are magic - they're developers, engineers, designers, accountants, human resource professionals, sales & account managers, marketers, client services representatives, and data specialists, and our company and our tools would not be here if it weren't for their expertise, dedication, and passion for building a better world.

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    • engineering

    2 Things That Could Be Holding Back Your Development as a Software Engineer

    October 21, 2016

    Many software developers are understandably eager to jump into their first job with both feet. They're raring to write great code to change the world, but then in the first few months they find themselves frustrated. "Why all the red tape? Why so much bureaucracy? Why don't they just let me write code and get out of my way? Why am I only doing small UI tweaks?" If this sounds like you, you may be encountering two of the most common roadblocks in a young engineer's career.

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    • engineering

    How Drupal's Form API is Reinventing Progressive Activism on Wordpress & Beyond

    October 13, 2016

    Regardless of what gets you excited about progressive politics - whether it's health care reform, or making college affordable, or a clean energy future - the chances are pretty good that you've encountered a signup form, contribution form, or petition. These forms, which political campaigns use to gather supporters and survey their volunteers, are just about ubiquitous today.

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    • engineering

    Getting Out the Vote with OpenID Connect

    September 27, 2016

    The leaves are turning and pumpkins are going on sale, and that can mean only one thing: Political campaigns are gearing up to go door-to-door, asking for your vote.

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    • engineering

    Re-introducing Our Engineering Blog: Building an OS for the Progressive Movement

    September 15, 2016

    The progressive movement is a thriving ecosystem of political candidates, labor unions, interest groups, and grassroots activists. Together, these far-flung and energetic people have made history at the presidential level - twice! - in the space of 8 short years. They've brought down discriminatory barriers for LGBT individuals, guaranteed health insurance for every American, instituted major financial protections for consumers - and on and on. But how did they do it?  What makes this incredible movement tick?

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    • Culture

    NGP VAN Named One of “50 Best Workplaces” by Inc. Magazine

    May 25, 2016

    WASHINGTON, DC – Today, Inc. Magazine named NGP VAN as one of its inaugural “50 Best Workplaces”, the first such measurement of American companies with up to 500 employees that deploy state-of-the-art techniques to keep their staff happy and productive.

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    • Culture

    Investing in Our Employees' Future

    April 21, 2016

    Paying for college can be a huge burden, with tuition costs rising faster every year. Having a dedicated savings plan in place with automatic contributions makes it much easier to manage costs, pursue a degree, or save for a child’s future.  

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  • Data Security and Privacy

    December 18, 2015

    Update: 12/19, 9:46PM EST Late last night we were directed by our client the DNC to restore the Sanders campaign's full access to VoteBuilder. NGP VAN staff worked through the night to ensure Sanders campaign staff were up and running by early this morning. For clarification, NGP VAN played no part in the October data issue that has been mentioned. We look forward to working closely with the DNC and our partners on the important next steps that will ensure Democratic success around the country in November. Update: 12/18, 3:53 PM EST Updating with additional information and clarification: First, a one page-style report containing summary data on a list was saved out of VoteBuilder by one Sanders user. This is what some people have referred to as the “export” from VoteBuilder. As noted below, users were unable to export lists of people.

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  • Democratic/Progressive Voter Contacts: 387 Million

    November 3, 2014

    Up 68% in 2014 over 2010 For Immediate Release:  November 3rd, 2014 On the day before the election, NGP VAN provided previously unreleased information that Democrats and progressives had made a total of 386,889,562 voter contacts so far in the 2014 cycle.  This is an increase of 68% over the voter contacts made in the 2010 cycle.  The increase will grow even larger after the voter contacts for Monday and Tuesday are factored in.

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  • NGP VAN Launches Innovation Platform, Significant Updates to Tools

    August 21, 2014

    Next Chapter for Progressive Tech Ecosystem Washington, DC – Tonight, at an event attended by hundreds of top Democratic and progressive campaign insiders and joined by thousands more through an online live stream, leading tech company NGP VAN launched the next major chapter in the evolution of the progressive political technology ecosystem and set a path that will continue to give Democrats and progressives a tech edge. 

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  • NGP VAN Launches Social Fundraising

    July 19, 2014

    WASHINGTON, DC – Today NGP VAN announced the public launch of Social Fundraising, a new tool that helps Democratic campaigns and progressive organizations empower supporters to raise money on their behalf. Unlike other peer-to-peer online fundraising platforms, Social Fundraising integrates both online and offline fundraising; a key feature for fundraisers who are frequently frustrated by the lack of offline integration in many online-only tools. 

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  • NGP VAN and Catalist Partner on Innovative "Activist Continuum" Project for the National Education Association

    June 6, 2014

    WASHINGTON, DC – The National Education Association (NEA) announced today that it is working with Catalist and NGP VAN to develop its “Activist Continuum.” This project uses Catalist “Big Data” analytics to synthesize and understand NEA member activity across a range of civic activities, and make that understanding of each member actionable in the NGP VAN software via features developed for the NEA. This will allow the NEA to interact with members at the correct level of engagement, on the issues they care about, leading to more action and greater efficiency.

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  • Network Effects Give Democrats Online Fundraising Edge

    April 24, 2014

    WASHINGTON, DC – Democrats up and down the ticket are seeing increased online contributions during this election cycle, powered in part by network effects that are providing them with improved conversion rates, due to the prevalence of NGP VAN, the leading tools provider to Democratic and progressive campaigns. Thousands of Democratic candidates and committees are clients of NGP VAN, ranging from Ready For Hillary, to the Democratic Senatorial Campaign Committee, to over 80% of the Democrats in the U.S. House, to thousands of other Democratic state legislative and smaller campaigns.

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